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Baby photos could help to get a lost wallet returned

Published on 18 Jul 2009. Tagged with psychology.

From a Times Online article about a study by psychologist Richard Wiseman who "lost" a few hundred wallets with different or no pictures in them:

When faced with the photograph of the baby people were far more likely to send the wallet back, the study found. In fact, only one in ten were hard-hearted enough not to do so. With no picture to tug at the emotions, just one in seven were sent back.

(via 3qd)